Denim—the classic with a backstory;

the staple with an iconic origin.

Denim is rich in history yet constantly evolving. It’s both culture-defining and the corollary of it. No garment carries more symbolism and character than a pair of jeans: it’s an emblem for the hip, laid-back youth with a taste for the avant-garde or the go-getter with an artistic flair. But whatever the label, everyone owns a good, reliable pair of blue jeans. Denim is there decade after decade, reinventing itself every time. Whether as an edgy statement piece or a day-to-day workwear, it’s timeless and adaptive. It’s a lifestyle.

This year-end party, we celebrate how GCash has become a forever staple, a part of the essentials. And it’s all because of the dedication of these employees who have designed and tailored GCash’s story and are continuing to do so through their passion for innovation. The drive to keep creating is woven into the fabric of who we are at GCash.